I wonder if competitors can place adverts in EA games? Picture this:
You’re blasting away in Medal of Honor, when suddenly you notice a billboard saying “Fed up with unfinished games? Buy Call-of-Duty Today!!”
Hippo’s right – static advertising has been around for ages, and not just in EA games. Now you just have to accept the extra cost that downloading adds every round, and also the extra bandwidth to send back metrics of what you looked at for how long.
I wonder how long before the advert mechanism is hacked. Imagine the temptation to hackers to stick their own notices up in the games – this is the perfect playground for them.